CH Clint Hansen

Brand + Creative Leader

I build brands. I lead creative teams. I make complexity clear.

I turn complicated organizations, ideas and objectives into clear, compelling stories then build the brand systems, campaigns and experiences that carry those stories into the world.

See selected work View résumé
Brand strategyCreative leadershipIntegrated marketingDigital experience
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01 / Positioning

Clarity is a creative advantage.

The strongest brands make complex businesses easier to understand, easier to trust and easier to remember.

I work at the intersection of business strategy, brand leadership and creative execution. I can help leadership find the story, build the system around it, guide the people creating it and make sure the work holds together across every meaningful touchpoint.

That can mean an enterprise rebrand, an integrated campaign, a digital experience, a presentation to the board, a trade-show environment—or simply helping a talented team see the problem more clearly.

02 / Signature work

From startup identity to
enterprise brand system.

Tractor Zoom creative work featuring an equipment buyer and data interface
01

Tractor Zoom / Brand Lead

Brand transformation across marketing, sales, recruiting, product and digital.

Tractor Zoom had grown quickly. The opportunity was to make the brand grow up with the business - without losing the energy that made it distinctive.

  • Led enterprise-wide brand transformation
  • Built visual standards and practical brand systems
  • Directed web, digital, trade shows, presentations, video and social
  • Connected creative decisions to business and audience needs

“Clint doesn't just create designs, he crafts experiences that resonate deeply with the intended audience. His work took a scrappy, startup identity and elevated it into a trusted, industry-leading brand.”

Tina Kendall, VP Marketing, Tractor Zoom
03 / Capabilities

Strategy to execution.
No handoff gap.

I can help define where the work needs to go, build the creative system to get it there and stay close enough to the work to protect the idea.

01

Brand leadership

Positioning, brand architecture, visual systems, standards, governance, evolution and cross-functional adoption.

StrategyIdentitySystemsGovernance
02

Creative leadership

Vision, team direction, mentoring, critique, workflow improvement, quality standards and collaboration across disciplines.

TeamsDirectionMentoringOperations
03

Integrated marketing

Campaign platforms that connect messaging and creative across digital, social, print, video, events and sales enablement.

CampaignsContentEventsActivation
04

Digital experience

Web strategy, information architecture, UX/UI, responsive design and digital content built around what people need to understand and do.

WebUX/UIContentSEO
05

Story + content

Turning complicated offerings, technical information and business priorities into narratives people can understand and remember.

MessagingStoryPresentationsEditorial
06

Hands-on creative

Art direction, design, illustration, photography direction, video, animation and environmental work when the idea needs to become real.

DesignArt directionVideoIllustration
04 / Leadership

Set the direction.
Raise the standard.
Make the team better.

Creative leadership is not about being the person with every answer. It is about creating enough clarity that talented people can do their best work.

01

Start with the business problem.

Design is the solution—not the starting point.

02

Give people a clear destination.

Define what success looks like, then give the team room to find the strongest way there.

03

Challenge the work, not the person.

Good critique makes the idea clearer, the team more confident and the final work more effective.

04

Build systems, not dependence.

The goal is a team and brand that can keep producing strong work after any single project is complete.

7creative professionals led at Mittera
3platforms rebranded at Tractor Zoom
25+major national / international brands
06 / Experience

Deep experience.
Current thinking.

My career has moved through illustration, design, digital, brand leadership and team leadership. The through-line is the same: understand the problem, find the story and make the solution clear.

Open full résumé ↗
2025—Present

Marketing Art Director

Mittera Creative & Tech

Lead a seven-person creative team delivering integrated marketing work for national clients.
2022—2025

Brand Lead

Tractor Zoom

Led enterprise-wide brand transformation across marketing, recruiting, sales, product and digital.
2020—2022

Senior Art Director

Grey Dog Media

2016—2020

Art Director

Flynn Wright

2011—2016

Art Director / Web Designer

Flatout Branding

2008—2011

Art Director

Essman Associates

1990—2008

Owner / Creative Director

Hansen Illustration Design

07 / References

What people say
after the work is done.

Selected recommendations from leaders and collaborators. Additional professional references are available on request.

“Clint is a creative strategist who thrives on solving problems and elevating ideas. His ability to marry design and strategy has left a lasting impact on the brand and the people around him.”

Tina KendallVP Marketing, Tractor Zoom

“He blends creative concepts and a deep understanding of human connection into an increasingly digital world—and ensures every project meets a high standard and delivers on the goal.”

Megan SchillingContent Manager, Tractor Zoom

“No matter how challenging the idea, Clint uses his skill set to find a way to bring it to life. He has a strong work ethic and does what it takes to meet the deadline.”

Bridget ProctorVP of Creative, Flynn Wright

“His knowledge of the creative business is vast, and he knows how to make the art work. If you need a visual expression answered, Clint will bring it to life.”

Scott HullVisual Ambassador / CEO, Scott Hull Associates
Kyle McMahonCEO, Tractor Zoom
Kyli HassebrockCreative Director
Tina KendallMarketing Leader
Scott HullVisual Ambassador, Scott Hull Associates
08 / Contact

Have a complicated
story to solve?

I’m interested in senior brand, creative and marketing leadership opportunities where strategy, storytelling and strong execution all matter.

clint@clinthansen.com ↗
515.380.4737Urbandale, IowaRésumé